HikeMyTraffic® Featured by YourStory- Building the Future of Digital Marketing
When B2B leaders shortlist a digital marketing partner, credibility carries as much weight as capability. Independent media coverage helps buyers understand how a company started, what it stands for, and how it works.
We are proud to share that YourStory, the Indian startup and business media platform, has featured HikeMyTraffic® in its article, "How a couple of college grads run Panache Softech: a digital marketing services company," written by Sindhu Kashyaap and published on 16 March 2020. The story profiles Panache Softech Pvt. Ltd., the company behind HikeMyTraffic®, and describes HikeMyTraffic® as its digital marketing agency vertical.
From College Graduates to Building a Digital Marketing Powerhouse
The article opens with a problem every early-stage business knows well: reaching the right audience online. It follows Manish Chauhan, who finished college in 2012 and wanted to build a startup. While setting it up, he found digital marketing to be a major hurdle and felt that a large part of his seed fund had been wasted on an online advertising agency. He saw an opportunity for a one-stop digital marketing partner.
In January 2013, Manish met Durgesh Mishra at a startup event in Gurugram. Both were recent graduates, and the two went on to co-found Panache Softech. That journey continues today under HikeMyTraffic®, an AI-driven digital marketing agency headquartered in Noida, India.
The Proven Strategy That Sets Our Marketing Apart
YourStory drew attention to several principles that still shape how we work:
Industry-specific approach: services tailored to each client's sector
In-depth research: study of the client's products, industry and competitors before campaigns begin
Strategy first, execution second: work begins once the client agrees to the plan
Core services: SEO, PPC, SMO, email marketing and online reputation management
Diverse clients: businesses across sectors, from FMCG to services to non-profits
These points reflect a simple belief: marketing performs better when it is built around a business's goals.
Why Industry Leaders Trust Us as Their Marketing Partner
A feature in an established publication is a third-party reference, not a claim made on our own website. In B2B buying, where budgets are reviewed by several stakeholders, independent references help teams build confidence. This one offers useful context on our background, our thinking and our working style.
No single feature can guarantee marketing results, and every business should weigh pricing, experience and fit. Still, independent coverage is a valuable signal, and this feature adds to the media coverage HikeMyTraffic® has received from ANI, First India, Digital Journal, Mid-day and Dainik Jagran.
From 2020 to AI Search: How HikeMyTraffic® Has Grown
The digital landscape has changed a great deal since YourStory's article. B2B buyers now research vendors on Google, ChatGPT, Gemini, Claude and Perplexity as well as through traditional search. HikeMyTraffic® has grown with them.
With 13+ years of experience, 500+ clients and 1,000+ campaigns, we now help businesses get discovered across Google and AI search platforms through AI SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). We serve clients in India and international markets, with offices in Noida, Miami Beach, Essen and Lagos.
Our services include:
AI SEO, AEO and GEO for visibility across search and AI platforms
PPC management for targeted, ROI-focused campaigns
Social media marketing across Facebook, Instagram, LinkedIn and YouTube
Email marketing with automation and personalisation
Web development and website designing
Press release services and PR support
Industry-focused marketing for import and export, doctors and hospitals, and educational institutions
Our education division, DIGIPIMS, extends this expertise into digital marketing training.
The HikeMyTraffic® Blueprint: How HikeMyTraffic® Scales Your Online Presence
Every engagement starts with an audit and a 90-day roadmap tied to your commercial goals. Our process follows four clear steps:
Profile auditing: reviewing and improving your online profiles to enhance visibility
Strategy building: creating a clear plan guided by research and analysis
Budgeting and investment planning: allocating your marketing spend wisely
Results-focused discussions: prioritising strategies that deliver measurable outcomes
This structure keeps every campaign accountable to your business objectives, not vanity metrics.
Top-Rated by Clients, Proven by Real Success Stories
HikeMyTraffic® carries a 4.8/5 rating on our website and 5/5 ratings on Sortlist, Techbehemoths and Clutch. Our clients value clear communication, timely reporting and affordable packages that match their budgets. DPI Showcase, a client for 13 years, relies on us for email marketing and recommends our SEO support and social media maintenance.
Ready to Scale Your Brand with HikeMyTraffic®?
The YourStory feature captures where HikeMyTraffic® began: two young founders, a real marketing problem and a commitment to solving it with research and strategy. More than a decade later, that commitment now extends to AI-powered search.
For businesses that want a partner with a documented journey, a transparent process and a results-first mindset, HikeMyTraffic® is ready to help.
Featured by YourStory. Growing with the future of search.
Ready to see where your brand stands? Get a free AI audit from our team today.