Email marketing is a digital strategy used by businesses to connect with customers and promote their products or services. It involves sending targeted messages to a list of subscribers who have opted in to receive emails from the brand.
Companies use email marketing to share various types of content, including newsletters, promotional offers, product updates, and event invitations. By utilizing email service providers, businesses can automate their campaigns and personalize their messages, making it easier to engage with customers.
Email marketing is widely popular, with 87% of business-to-business (B2B) marketers and 79% of business-to-consumer (B2C) brands incorporating it into their marketing plans. Are you maximizing the benefits of email marketing for your business?
If you haven’t started yet, now is the perfect time to plan your email marketing strategy. Discover how to create effective email campaigns that nurture leads, build customer loyalty, and ultimately drive more sales for your business.